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Jayashree Industries delivers sanitary napkins to poor women at affordable rates without compromising on the raw material used or quality of the product as compared to multinational firms.
Millions of women around the world cannot afford sanitary napkins, mainly because of the manufacturing costs involved with expensive machinery and, thus, premium pricing. The result is that women resort to unhygienic alternatives, often causing infections and skin irritations.
Jayshree Industries has designed and built a sanitary napkin-making machine that operates on a small scale. Unlike large-scale production models which require INR 3.5 crore as initial investment, this machine costs approximately INR 75,000, allowing smaller players to adopt the business model, and thus creates both employment and wealth even in neglected sections of society and among women’s self help group.
With a clear vision to think forward and analyse ground realities, Mr. Muruganandam Arunachalam found that many women in rural areas still use clothes for their menstural periods which is highly unhygenic. He also understood that the cost with which the multi-nationals sell their napkins, is keeping the rural women away and a solution for this has to be found.
Those who know less about this napkin industry is that the whole market is virtually controlled by two companies, Procter and Gamble (makers of Whisper) and Johnson and Johnson (makers of Stayfree and Carefree).
Finding that branded napkins by multi-national companies were very costly he decided to design a sanitary napkin making machine which can produce napkins at low cost.
After a four-year study, Mr. Muruganandam succeeded in designing a machine for Rs. 65,000 as against the machines now being used costing Rs. 3.5 crores.
Though initial response to his product was very poor, Mr. Muruganandam with the help of wife started selling napkins to women nearby. The semi-automatic machine requires only a single phase power supply.
In a very short span time, the product has been a success and has been delivered to more than 100 units in many states.